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CRM Star Wars: When Marketing is from Venus and IT
is from Mars
By Kelly O'Brien
Inherent tensions exist between marketing and IT. This is often compounded
by lots of cross-talk, with each function on different channels. When
tension becomes unresolved conflict, CRM strategy is impossible to
execute. To avoid clashes, it helps to understand that CRM is not
just about the exchange of information, it's about the exchange of
relationships. And every effective relationship includes a fair amount
of conflict. The key is in how you handle it.
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ARTICLE]
Do You Have to Be Aggressive to Make Sales?
By Ari Galper
A few weeks ago I was onsite at a company that had hired me to
train their sales team on how to stop using traditional selling
and start using the Unlock The Game™ sales approach.
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“Differentiate or Die”
By Kelly O'Brien
Sounds pretty harsh, doesn’t it? Well, I can tell you from personal
experience with both my own business and with my clients, “differentiate
or die” is not an exaggeration. Whether you’re a small one-person
shop or a large government agency, solvency and the future of your
business rely on you standing out in a competitive marketplace.
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How to Write Press Releases that Get Published
By Paul Krupin
Do you want to know the secret of writing a news release that will
get published? Here it is: My secret for publicity success, developed
from rigorous self assessment, after having sent out over a million
faxed news releases on behalf of over 2,000 clients: "Tell
me a story, give me a local news angle, touch my heart (make me
laugh or cry), hit me in my pocketbook, make my stomach turn over,
or grab my gonads." Do this as many times as possible in a
one page news release in 30 seconds or less and you will succeed
in getting publicity.
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FULL ARTICLE]
Seven Steps For Creating Successful Marketing
By Jay Conrad Levinson
1. Find the inherent drama within your offering.
After all, you plan to make money by selling a product or a service
or both. The reasons people will want to buy from you should give
you a clue as to the inherent drama in your product or service.
Something about your offering must be inherently interesting or
you wouldn't be putting it up for sale. In Mother Nature breakfast
cereal, it is the high concentration of vitamins and minerals.
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FULL ARTICLE]
How to Trigger a Successful Sale Through the Power of Psychological
Triggers
By Joseph Sugarman
A desire to buy something often involves a subconscious decision.
In fact, I claim that 95% of buying decisions are indeed subconscious.
Knowing the subconscious reasons why people buy, and using this
information in a fair and constructive way, will trigger greater
sales response -- often far beyond what you could imagine. I recall
a time when I applied one of these subconscious devices by changing
just one word of an ad, and response doubled. I refer to these subconscious
devices as psychological "triggers." A psychological trigger
is the strongest motivational factor any salesperson or copywriter
can use to evoke a sale.
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FULL ARTICLE]
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