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Diana Seyouri, a Marketing
Consultant and owner of Xact Marketing began her career in the field
of Marketing Research and quickly moved into the Marketing of Technology
where her interest lies. She has been living in the Middle East
and the Gulf since 1995 during which she worked as a Marketing Manager
and General Manager of Technology Services firms. Teaching part-time
at the American University of Beirut for four years, while employed
full time in the private sector, she also worked as a free-lance
consultant for various projects relating to Technology and Internet
Marketing. Her work has been published in Magazines such as Executive,
and Society Magazine and has been mentioned in The General Manager
and Al-Nahar on various subjects relating to the Internet. In September
1999 to May 2001 she held a full time faculty position in the School
of Business and Management at the American University of Sharjah.
After returning to work in private industry, she worked with 121strategies.com
LLC and MediaLine LLC in Dubai as a Marketing Consultant and finally
started her own marketing consulting firm in June 2003.
Diana holds a Bachelors degree in Marketing
from Bentley College, USA (1991) and a Masters of Science degree in Multinational
Commerce from Boston University, USA (1995). She is a French and Lebanese
National and is fluent in English, French and Arabic.
Public speaking events include:
- Integrated Communications
workshop for a global advertising agency (September 2003)
Internet marketing tools and techniques.
- E-Branding Forum, Dubai,
UAE (March 2002)
Presented a 45 minute lecture on the issue of building online
brand equity by leveraging the e-government initiative.
- Internet Expo ‘96, USJ,
Lebanon (October 1996)
Presented a 60 minute lecture on the use of Internet as a business
tool.
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