e-Business Models - old theories and new developments.
This module covers the importance of developing and applying the right business model to your e-business. It provides case studies of successful and failed business models since the development of the Internet and reviews the relationship of technology with online commerce growth.

e-Marketing challenges and opportunities.
A strategic look at e-marketing and how it fits into the marketing plan. Developments based on conceptual and empirical studies in the field of e-marketing. For Marketing Managers, and Managing Directors only.

Place Marketing - marketing a high-tech region.
Place marketing is the strategic development of a Place as a marketable product which can be developed, and promoted to build growth for the region or the country by attracting investments, trade and specialized human resources.

Introduction to Place Marketing
The Strategic Place Marketing Process
Segmentation, Targeting and Positioning
Buyer Characteristics
The Place (Product)
The Costs (Price)
The Communication of the Image (Promotion)
The Location (Distribution)
Challenges and Responses

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