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In today's busy environment, many managers
find it difficult to take time off from their daily tasks to look at the
marketing materials used by the sales team. Outdated and incomplete sales
material can affect your sales efficiency.
At Xact Marketing, we can develop a full
range of product marketing solutions including:
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Company Backgrounders |
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Product Briefs
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Data Sheets
/ Brochures
Most often used to enhance a personal sales visit, this material can
guide the client interaction, provide visual and factual support of
the sales presentation or be left behind for a customer or prospect. |
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Competitive
Analysis |
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Presentations
Giving a presentation or speech can be an effective way to increase
your exposure. It’s also a necessity when it comes to presenting
your company and services and products in front of local buyers
or people who might be in a position to recommend your company.
Sometimes you may need that renowned PowerPoint Presentation to
pull your thoughts together in a way that clearly gets the attention
of your audience. |
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White Papers
Designed to be thoughtful and full of practical advice, position
or white papers can be a powerful marketing tool. They are non-promotional
and often describe your company’s position on an issue about which
you do business. Between 2-6 pages long, they can quickly establish
credibility and value for the reader or potential client.
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Copywriting
We often recommend that business owners try to write their own materials
just because it forces them to think through their services and express
what they do. But writing isn’t for everyone, and we are happy to
write, re-write and edit important communication and marketing material
so that a business, product or service receives optimum response.
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Direct
Mail
For many new product or service introductions or where a specific
market presence and awareness is needed, a direct outreach campaign
may be needed. The idea behind this is taking your message to the
most likely prospect or decision maker so getting a focused list of
names, or using an existing customer list is important. Direct mail
may include letters, email, postcards, invitations, brochures, or
specialty items. |
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Case
studies
One way to persuasively explain services and value is to write case
studies or “stories” of work with clients. This usually includes a
description of the situation, the challenges that needed to be addressed,
the “solution” or work that was completed for the client, and the
result. |
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Newsletters
An ideal way to gain credibility early is to publish a regular newsletter
providing helpful information and expertise to current or potential
customers. This is often called “soft” promotion with the idea that
readers will come to depend on your advice and respect your expertise.
This can be paper or electronic. |
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