Xact Marketing Dubai
  
   

 

 


Product Marketing

In today's busy environment, many managers find it difficult to take time off from their daily tasks to look at the marketing materials used by the sales team. Outdated and incomplete sales material can affect your sales efficiency.

At Xact Marketing, we can develop a full range of product marketing solutions including:

Company Backgrounders
Product Briefs
Data Sheets / Brochures
Most often used to enhance a personal sales visit, this material can guide the client interaction, provide visual and factual support of the sales presentation or be left behind for a customer or prospect.
Competitive Analysis

Presentations
Giving a presentation or speech can be an effective way to increase your exposure. It’s also a necessity when it comes to presenting your company and services and products in front of local buyers or people who might be in a position to recommend your company. Sometimes you may need that renowned PowerPoint Presentation to pull your thoughts together in a way that clearly gets the attention of your audience.

White Papers
Designed to be thoughtful and full of practical advice, position or white papers can be a powerful marketing tool. They are non-promotional and often describe your company’s position on an issue about which you do business. Between 2-6 pages long, they can quickly establish credibility and value for the reader or potential client.

Copywriting
We often recommend that business owners try to write their own materials just because it forces them to think through their services and express what they do. But writing isn’t for everyone, and we are happy to write, re-write and edit important communication and marketing material so that a business, product or service receives optimum response.
Direct Mail
For many new product or service introductions or where a specific market presence and awareness is needed, a direct outreach campaign may be needed. The idea behind this is taking your message to the most likely prospect or decision maker so getting a focused list of names, or using an existing customer list is important. Direct mail may include letters, email, postcards, invitations, brochures, or specialty items.
Case studies
One way to persuasively explain services and value is to write case studies or “stories” of work with clients. This usually includes a description of the situation, the challenges that needed to be addressed, the “solution” or work that was completed for the client, and the result.
Newsletters
An ideal way to gain credibility early is to publish a regular newsletter providing helpful information and expertise to current or potential customers. This is often called “soft” promotion with the idea that readers will come to depend on your advice and respect your expertise. This can be paper or electronic.

 
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Copyright © 2004 Xact Marketing
Last modified: 1 February, 2005
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