Search Engine Optimization (SEO)
Web site Optimization
For the Middle East and Gulf

English - Arabic - French

Many companies are struggling with the frustration of improved search engine placement. After considerable investments in their web sites, most companies in the Middle East and Gulf have failed to understand the techniques and technologies used for Search Engine Optimization. Web Development companies have even caused more harm than good by using design techniques that do not communicate with robots, such as flash introductions to web sites which does considerable damage to a site's listing. As the search engine web crawler arrives to a site, the flash file does not allow it to index the web site home page nor follow any of the inside links.

The ultimate mistake of web development is creating a visually stimulating web site while ignoring the functionality and usefulness of web technologies we have available to us. In my personal view, web design was managed and sold in an unprofessional manner by those who thought that visual and artistic talent was what the internet was all about. Yet in the back streets and corridors of the internet, are the programmers who are making the internet what it really is. This is the technology that we have to understand and to implement in order to stay ahead... the visuals are only skin deep.

The Xact Marketing Search Engine Optimization (SEO) process will get your web site close to the top of the search result listings in your keyword categories through re-engineering your main index page and other key pages on your web site.

It is not an easy job though, there are billions of web pages on the internet and each web site is competing for visitors, and each company is competing with other companies in the same categories in an economy that has become borderless.

We understand the concepts of e-business and we take a systematic approach to a set of procedures and tasks, and by following a strict system, we always get results!!

Search Engine Optimization in summary:

The first stage in Search Engine Optimization requires the optimization of the web site. This includes the following:

a) Selecting the correct Key words/key terms

b) Careful analysis and re-engineering of each page:

Color Coding
Copy Writing
Encoding Language
Description tag
Title tag
Meta tags
Hx tags
Keywords in Body Text
Keywords in Text Links
Keywords in Alt Tags
Keywords in Alt Tags
Keywords in Header Text
Keyword Frequency

The second stage requires the development of strategic linkage to the site to increase the ranking of the site (Site Popularity).

The third stage is when the site is submitted to all the major search engines, major directories, local & regional directories, and related smaller international directories in all languages applicable.

Finally, evaluation, monitoring, reporting, follow-up, tweaking and re-submitting is required to keep the high placement at all times.

What Xact Marketing provides you

We will provide you with a complete expert solution which includes consulting, editing, programming, and monitoring of your web site. We provide electronic reports on the progress of your site's position and popularity and also monitor traffic increase and keyword placement.

We provide english editors, arabic editors, Web developers, e-business consultants, data entry professionals and project coordinators all working for you to build your online presence.

We of course would not be so efficient without the tools and technology that we use to help us with our tasks. We use the latest techniques in the markets that do not hurt your listings in any way and are ethical in all sense of the word.

We do not have one magic bullet, our solutions rely on the known science of how Search Engines (SE) work and how web bots index web sites and we base our solutions on those processes. As the technology changes, we adapt our own processes. With each SE having their own technology, we carefully follow the developments of each SE, and make sure we optimize our client web sites for all those major SEs.

What to do next:

Request a proposal by filling out the proposal form

or

If you would like, contact us for more information. Click here to find out where we are.

For inquiry about our in-house short courses relating to internet marketing, please contact us.