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Consulting
Helping businesses achieve their
business objectives requires a process of understanding what a client
is happy or unhappy about in the current situation; developing alternatives
with the client and assessing the impact of various strategies on
their goals; developing an array of possible actions; and finally,
deciding what strategy to implement.
Strategic planning
This is a process of defining your
marketing/communication objectives, developing strategies, tactics
and timetables and measures of success. Consulting, as described
above, is naturally a part of strategic plan. The visible product
is a written strategic plan that provides a disciplined approach
for your marketing/communication efforts.
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