|
|
Consulting Helping businesses achieve their business objectives requires a process of understanding what a client is happy or unhappy about in the current situation; developing alternatives with the client and assessing the impact of various strategies on their goals; developing an array of possible actions; and finally, deciding what strategy to implement. Strategic planning This is a process of defining your
marketing/communication objectives, developing strategies, tactics
and timetables and measures of success. Consulting, as described
above, is naturally a part of strategic plan. The visible product
is a written strategic plan that provides a disciplined approach
for your marketing/communication efforts.
|
|