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Technology
in Marketing
A module
designed to offer professionals in Dubai an opportunity to explore
the impact of technology in the marketing and transfer of goods
and services. It includes an overview of various technology advances
and the technology used in the field of Marketing today including
e-commerce, e-CRM, online advertising, Cyber Cash, research, decision-support
tools and communications.
This module will
be custom designed based on the market / industry of the client.
The courses are specifically designed to meet the needs of Middle
East and Gulf companies.
Techniques
in e-marketing
E-Marketing from A to Z: A step-by step guide with hands on work assignments.
 Assessing your business
situation
Aligning e-opportunities
with your company objectives
Developing a customer-focused
marketing strategy
Implementing the
strategy
Monitoring results
Re-assessing
Online
Branding
Developing your brand online: Creating a richer/better brand experience
(convenience, speed, value) to strengthen customer relationships
and their brand promise. Covers: Image building, recognition, launching
an offline brand online, measuring response, building loyalty.
Web site
Optimization (English and Arabic)
Tools and techniques to get your web site ranking number one in
key words and key terms in the major web search engines such as
Google and Yahoo. There is no magic, only a core understanding of
web technology, basic programing and search indexing.
Click
here to inquire about the courses
About the
Instructor
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