Technology in Marketing
A module designed to offer professionals in Dubai an opportunity to explore the impact of technology in the marketing and transfer of goods and services. It includes an overview of various technology advances and the technology used in the field of Marketing today including e-commerce, e-CRM, online advertising, Cyber Cash, research, decision-support tools and communications.

This module will be custom designed based on the market / industry of the client. The courses are specifically designed to meet the needs of Middle East and Gulf companies.

Techniques in e-marketing
E-Marketing from A to Z: A step-by step guide with hands on work assignments.
Assessing your business situation
Aligning e-opportunities with your company objectives
Developing a customer-focused marketing strategy
Implementing the strategy
Monitoring results
Re-assessing

Online Branding
Developing your brand online: Creating a richer/better brand experience (convenience, speed, value) to strengthen customer relationships and their brand promise. Covers: Image building, recognition, launching an offline brand online, measuring response, building loyalty.

Web site Optimization (English and Arabic)
Tools and techniques to get your web site ranking number one in key words and key terms in the major web search engines such as Google and Yahoo. There is no magic, only a core understanding of web technology, basic programing and search indexing.

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About the Instructor